** FOR IMMEDIATE RELEASE **
Little Viper Supports “It’s On Us” Campaign Against
Sexual Assault on College Campuses
CHICAGOLAND (October 3, 2014)
– Little Viper and Caroline Olah, President, have taken a firm stand in full support of the
White House initiatives on preventing sexual assaults on college campuses. Olah, concerned with the safety of women has invented a fashionable bracelet containing pepper spray that offers women an effective personal safety device against violent physical assaults and rapes. It is part
of a unified campaign to provide practical tools and a cultural shift to prevent this type of violence against women on college campuses and elsewhere. Studies estimate that one in five women is sexually assaulted while in college.
While pepper spray can be very effective against an assailant, the Little Viper bracelet was designed to eliminate a common problem in cases of physical assault-time measured in seconds. Traditional pepper spray canisters are designed to be carried in a purse, in a pocket, on a belt holster or on a keychain. “If I am being attacked, I don’t have those precious seconds to dig
in a purse or pocket. With a bracelet on my wrist I can react instantaneously,” says Olah.
The campaign called “It’s On Us”, launched September 19, 2014. It began with a “1 is 2 Many” public service announcement. The 30-second video features NBA star Kevin Love, actors Kerry Washington and Jon Hamm, and musician Questlove. “It’s On Us” is a call to action, asking everyone to realize the solution begins with us and we must take responsibility for ourselves and each other. “We absolutely support and have taken the pledge of the “It’s On Us” movement. I firmly believe that this country needs a shift in culture but I also believe that we need to be prepared and protect ourselves,” the Little Viper President stated. “We can’t rely on strangers ‘doing the right thing’ at all times. We need to defend and protect ourselves first and foremost,” she added.
On August 29, the KTLA Morning Show featured Jenna Barnett, otherwise known as The Safety Girl, who highlighted her top recommended safety products for back to college, leading off the
segment with the Little Viper.
To learn more about the
Little Viper, please visit www.LittleViper.com
# # #
For additional information and images please visit www.LittleViper.com
Twitter: @LittleViperUSA or Facebook: www.facebook.com/LittleViperUSA
Media inquiries: Caroline Olah, (firstname.lastname@example.org)